Not every model home or spec home on the market today is fully furnished and merchandised. That's ok. For many home builders it just isn't practical to furnish and merchandise every available home in inventory. But what about shooting photos or a virtual tour of your unfirnished spec homes... Think about this. If you are a home builder, do you NOT show prospective buyers your homes JUST because they are not furnished? Maybe the same concept should be appled to photos and virtual tours. We can all probably agree that an unfirnished home will not look as good in a photograph as one that is furnished and merchandised. But for all of those potential buyers who are researching your homes on the web, don't miss an opportunity to show off EVERY home you have for sale.
